From Virat Kohli to Deepika Padukone, know how much they charge from Instagram
Brand endorsements on social media involve celebrities charging fees for each Instagram post.
The fees charged by celebrities are directly proportional to their number of followers on the platform.
Virat Kohli, the most-followed Asian celebrity on Instagram, has over 250 million followers and reportedly charges Rs 3.5-5 crore per brand post.
Priyanka Chopra follows closely with 87.7 million followers and charges 2 crore for a single post.
Shraddha Kapoor, with 80.8 million followers, charges 1.5 crore for a branded post.
Alia Bhatt, with 77.4 million followers, and Deepika Padukone, with 74.1 million followers, charge between Rs 1.5-2 crore per Instagram post.
According to reports, Katrina Kaif, who has 72.8 million followers, charges Rs 1 crore per brand post.
Celebrities leverage their massive following to negotiate lucrative endorsement deals with brands.
The popularity and reach of celebrities on social media make them influential brand ambassadors.
Brands view celebrity endorsements on Instagram as an effective way to promote their products or services to a wide audience.